Milk Makeup has a new investor —  Amorepacific Group.

The Seoul-based Amorepacific joins Main Post Partners and Alliance Consumer Growth as minority shareholders in the clean beauty brand.

The strategic partnership will help Milk Makeup forge a path to enter the South Korean marketplace.  “Amorepacific will provide full support for its entrance into the Korean market and others in the future,” says Bae Dong-hyun, president of Amorepacific Group.

Mazdack Rassi, CEO/cofounder, Milk Makeup, says, “The South Korean beauty market is highly competitive and incredibly innovative, so we are thrilled to have Amorepacific’s help to ensure our success…This strategic partnership will allow us to benefit from Amorepacific’s significant expertise and resources. And in true partnership, Milk Makeup will share the strategies that have made it one of the fastest growing color brands in the U.S.” 

Rassi co-founded Milk Makeup in 2015 — along with Dianna Ruth, Georgie Greville, and Zanna Roberts Rassi. The brand quickly became a cult-favorite among beauty enthusiasts for its innovative formulas and clean ingredients.

Scott Sassa, chairman of Milk Makeup, led the multi-year process to put this deal together. Sassa comments, “We were impressed by Amorepacific’s track record of internally starting and growing beauty brands. This shared belief in building brands designed to last for decades was central to establishing this relationship.”

Milk Makeup is part of the Milk Group, cofounded by Moishe Mana, Erez Shternlicht and Mazdack Rassi in 1998 with the opening of Milk Studios, a photography studio that evolved into a hub for nurturing creativity and supporting partnerships with some of the fashion and creative industry’s most visionary talent and innovative brands.

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